The following three individuals should be retained as spokespersons by Virgin Galactic to increase the company’s visibility, credibility and valuation.
Expert Spokesperson: Paul Hickson
Paul is a professor of astronomy and physics at the University of British Columbia. I believe he would be the perfect expert spokesperson for the company. Paul has many credentials pointing to why I believe he would be perfect for the job, however I would like to highlight just a few.
In 2000 and 2016 Paul received the NASA Group Achievement Award, and from 1994 to 2002 served on the committee for the NASA Orbital Debris Program. This not only shows that he is an expert in the field of space exploration, but that he has experience working in organizations that have explored space already.
Sincere Spokesperson: Tom DeLonge
Tom DeLonge is an American rock star who created several different bands including Blink-182 and Angels and Airwaves, he also has written books about space. He started a company called To The Stars and is looking to help bring the world to understand space and the potential for life outside of earth.
He is very passionate about space exploration and has claimed to have already worked with U.S. government officials, looking to help bridge the gap about space and the unknown. Tom is perfect for this position because of his huge fan base of not only younger generations, but his understanding of space. He would be able to bring passion to the company which would not only help increase credibility but would greatly expand visibility because of his passion of outer space.
Charismatic Spokesperson: Leonardo DiCaprio
Leonardo is an American actor, who is also a climate activist. He would be a great spokesperson for the company because of his passion in exploring space and according to Reuters, Mr. DiCaprio already has put a deposit down to travel on the first commercial flight with Virgin Galactic’s SpaceShip Two.
Having Mr. Dicaprio speak for the company would help not only expand visibility but greatly increase credibility because he is very well known. His passion for space and wanting a cleaner earth make Leonardo a great choice. Showing others that Virgin Galactic is the right choice for commercial space travel, ultimately increasing the companies valuation.